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Research papers

Silent discussions

“Collaboration software” tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lorna Lee, Steve Bather
September 1, 1997
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Citation

Lee and Bather (1997a, September 01). Silent discussions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/silent-discussions-


Research papers

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Aidan O'Driscoll
June 15, 1997
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Citation

O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-deliveryscapes-in-marketing


Research papers

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Kenneth G. Watson, Andre Boer
June 15, 1997
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Citation

Watson and Boer (1997a, June 15). From market research to marketing research and development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-market-research-to-marketing-research-and-development


Research papers

Business and ubiquity

Ubiquity means "presence everywhere or in many places, especially simultaneously" (Webster's New Collegiate Dictionary), a quality attributed to gods. Global business today demands ubiquity of its players. Theoretically, we can get dose to achieving...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Olwen H. Wolfe
June 15, 1997
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Citation

Wolfe, O. H. (1997a, June 15). Business and ubiquity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-and-ubiquity


Research papers

The proposal process of privatization (Spanish)

The Argentine Republic is at the forefront of Latin America in terms of the privatization process. The largest businesses, especially in Public Sents, have already passed into private hands. Within this context, the bidding processes cause bidding...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Cristina Francisco Alvarez, Julio Fresno Aparicio
June 15, 1997
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Citation

Alvarez and Aparicio (1997a, June 15). The proposal process of privatization (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-proposal-process-of-privatization-spanish-


Research papers

Getting the research we need

This paper describes the research dilemmas business titles have to face, with particular reference to the Financial Times. It shows how the Financial Times attempts to add value to the research it buys, how it goes about choosing which studies to...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Peter Highland
June 15, 1997
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Citation

Highland, P. (1997a, June 15). Getting the research we need. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-the-research-we-need


Research papers

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Osvaldo E. Gagliardo
June 15, 1997
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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-oriented-business-management-spanish-


Research papers

The other side of the coin (Spanish)

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Pablo Jose Rivera, Carmen Nora Olivencia
June 15, 1997
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Citation

Rivera and Olivencia (1997a, June 15). The other side of the coin (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-other-side-of-the-coin-spanish-


Research papers

Datadia (Portuguese)

A newspaper daily in reach national and big circulation features specificities what cool gives understanding and attendance of needs and expectations two consumers one big, complex and continues challenge. Beyond of character extremely dynamic of...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella
June 15, 1997
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Citation

Nogueira, Cesar and Panella (1997a, June 15). Datadia (Portuguese) . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/datadia-portuguese-